Monday, 11 July 2016 16:43

Online Marketing Part 1 Stuff you can do for FREE

Since your customers can purchase directly through your custom branded Miessence web site, it makes sense to consider employing some kind of online marketing strategy to make it easy for people to click to your web site and purchase. Online marketing may sound complicated and confusing – especially if you’re not really a technical person.

The good news is – you don’t have to be a technical person, you just need to be a people person.

Regardless whether your marketing strategy involves the Internet, face-to-face, in a magazine or television you are marketing to people, so all the same marketing principles apply:

Who are your customers?
Where are your customers?
What do your customers want?
How do your customers like to purchase?
When do your customers like to purchase?
Why do your customers purchase the things they do at the times they do?
Knowing the answers to these questions will let you know the combination of marketing tools you need to effectively reach your target market.

Let’s take a look at some of the options in online marketing by examining those you can do for no cash outlay – just a regular commitment of your time.

Social media (Facebook, Twitter, Pintrest, Instagram) – All are free to join and participate in. Don’t forget to not only set up your account, but also explore the sites of other users to see if there are any individuals or groups who share similar interests to yours.

Dedicate a little bit of time each day to update your pages and perhaps even more importantly, comment on the pages and profiles of other people. Begin a conversation and build a relationship that will allow you to share your knowledge, interest and passion for clean, healthy living, good health and Miessence certified organics. It’s a great, affordable way of expanding your circle of influence.

Blogs – Weblog (blog) services provides by the likes of WordPress and Blogger are free to use when using their provided templates.

There are three real secrets to making blogging work.

The first is to know your audience (who are you writing for and why), the second is to seek out other blogs which share the same interests as yours and actively participate in their conversation. Don’t forget to add these to your blog roll (with your own Miessence Shop, of course!). Once you’ve established a relationship with other blog authors, ask them to add your blog to their roll. Lastly, be prolific. Commit to updating your blog at least three times a week – you have an audience waiting for you, don’t disappoint them!

The advantage of blogging is also threefold - fresh, regular content on the world wide web makes Google’s search engine stand up and take notice, which makes it easier for new audiences to find you. Secondly, the greater your reputation as an interesting blogger, the more opportunity you have to be invited to guest blog on someone else’s site, which means you can reach out to their audience too. Thirdly, blogging hones your skill as a writer and provides the opportunity for you to turn your post into an article or a feature that a newspaper or magazine might wish to publish which further expands your reach.

Chats/Forums – If you don’t have the time to commit to regularly blogging (which can be time consuming and demanding), then regular input on chat rooms and forums might just be the answer.

Again, the principle is to be friendly, knowledgeable, prolific – just like attending a party or a regular gathering, your aim should be to build relationships with people. Once you’ve established commitment and trust, people are more likely to consider purchasing through you.

  • Home office: how to integrate a desk in the bedroom
    Home office: how to integrate a desk in the bedroom The home office has become a reality for many people. To be able to work productively, you need a suitable workplace. But what if you don't have a separate study available? This is a problem that many home office workers face. A good solution in this case can be to integrate the desk in the bedroom. There, one usually has peace and quiet and is undisturbed. Here's how best to do that.
    in Business
  • How to sell your property online for free?
    How to sell your property online for free? Selling property has become easier than ever thanks to the internet. Gone are the days of relying solely on real estate agents and traditional marketing methods. Today, it is possible to sell your property online without breaking a sweat. In this article, we will guide you through the process of selling your property online, including tips on how to prepare your property for sale, list your property online, and close the deal.
    in Home
  • Santorini – Overseas Wedding Destination
    Santorini – Overseas Wedding Destination When choosing a location for an overseas wedding, couples generally hope for a paradise at a reasonable price. A wedding in Santorini is a nice option for those who seek something exclusive.
    in Travel
  • VAT in Italy - what do you need to know?
    VAT in Italy - what do you need to know? The standard rate of VAT number in Italy is 22% and covers all products and services, which are not covered by the reduced rates of 10%, 5% and 4% and the zero rate. Taxpayers with an annual turnover of more than €700,000 must pay the VAT due on this amount every month. Businesses with turnover below this amount may opt to pay quarterly, although they must then pay a 1% non-refundable surcharge.
    in Business
  • Electric trucks - why are they a revolution in logistics?
    Electric trucks - why are they a revolution in logistics? The electrification of the automotive industry is becoming a reality and no one can deny it. Whether we like it or not, electric cars will displace combustion cars within the next decade. But what about logistics? Does transportation by electric cars make sense?
    in Automotive
  • Electric trucks – the automotive revolution of the logistics industry
    Electric trucks – the automotive revolution of the logistics industry There is currently a lot of talk about the changes that are taking place in the car industry. Hybrid and electric cars are becoming more common, while the infrastructure for these solutions is being developed more and more rapidly.
    in Automotive
  • Industrial Dehumidification: Solutions for Controlling Humidity
    Industrial Dehumidification: Solutions for Controlling Humidity Humidity plays an essential role in the sustainability of your industrial processes. Many industries are exposed to high humidity levels, leading to expensive maintenance costs and even plant shutdowns.
    in Technology
  • How to tutor English online?
    How to tutor English online? Online learning has been the most frequently chosen way of acquiring new competences for several years.
    in Lifestyle tips
  • Local proxies are the ones that are used to access some websites from a local network rather than the internet
    Local proxies are the ones that are used to access some websites from a local network rather than the internet They can be used to bypass corporate firewalls and to access blocked websites.
    in Business
  • Buying Selling Cryptocurrency For Profit
    Buying Selling Cryptocurrency For Profit Cryptocurrencies are digital assets that are not subject to governmental control or central banks. That is, the government cannot control the emission of digital assets. Transactions in blockchains are encrypted and protected, and no one can undo or delete them from the network.
    in Business